Report: Japanese Carmakers Toyota and Nissan Enter the Metaverse

Nissan and Toyota, two Japanese automakers, have begun operations in the metaverse. Toyota's workplaces are utilized for employee meetings, while Nissan's virtual showroom may host vehicle debuts and other events.

'Endless Possibilities' 

After a report claimed that the former had developed a virtual showroom and the latter had created virtual offices, Japanese carmakers Nissan and Toyota had become the latest major firms to enter the metaverse. By creating a presence in the metaverse, the two carmakers join Volkswagen and Mercedes Benz in using the technology.

Nissan has constructed a digital reality replica of its Tokyo gallery Nissan Crossing, according to a Nikkei Asia story, which can be used for product debuts and other events. Nissan Motor Corporation claims that their Invisible-to-Visible augmented reality interface, which connects to the metaverse, has opened up "unlimited possibilities for services and communications that will make driving more convenient, comfortable, and entertaining" on its website.

Toyota, on the other hand, is said to have built virtual workstations for certain of its departments and subsidiaries, despite being one of the world's largest carmakers by volume. Employees participate in company meetings and converse with one another using avatars.

The parent company's technical development and human resources teams, according to the article, are already using virtual workplaces. According to the source, there are apparently plans to expand this.

Another Mode of Communication

Meanwhile, a Toyota spokesperson said that the Covid-19 pandemic and the resulting limits on human movement were the driving forces behind the company's decision to develop virtual workspaces.

"With more people working from home due to the coronavirus, we're giving young employees and others with communication possibilities within the company," an unnamed automaker representative is reported as saying.