The English Premier League recently applied for Crypto and NFT trademarks.

The English Premier League (EPL) is preparing to expand its brand into the digital sphere by registering two cryptocurrencies and NFT trademarks in the United States. On June 6, licensed trademark attorney Michael Kondoudis tweeted that the trademarks had been filed with the United States Patent and Trademark Office (USPTO) the previous week.

The Premier League, the highest level of professional English football, is contested by twenty clubs. In the United States, trademarks for a "lion wearing a crown in three-quarter view" and a "loving cup trophy" with lions on every handle and a crown on top have been filed for use in the league's name and logo.

The NFT Trend Appears to Be Resuming

The trademark registrations cover digital assets, virtual apparel, cryptocurrency, and NFT-verified media files. According to the agreement, Premier League trademarks may also be used "in virtual, augmented, and mixed reality software."

The market for NFTs has grown in recent years as more businesses enter the fray. NBA Top Shot, one of the most anticipated sports NFT projects, will debut in 2020. According to CryptoSlam, the collection sold for more than $1 billion.

Even though demand for cryptocurrencies and NFTs has cooled due to a recent downturn in the broader crypto market, NFT sales are still on track to exceed the $20 billion in volume recorded last year. Celebrities, artists, and cultural icons have used the space to communicate with their fans and foster an online community.

Digital currencies are increasingly being used in the sports industry, particularly in football. Arsenal partnered with Unagi last month as part of their free-to-play game, in which player cards could be obtained as NFTs.

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