With its new HQ in Europe, VeChain is aiming for mass adoption.

Husen Kapasi, PwC's Europe blockchain lead, spoke about VeChain technology at Hannover Messe 2022. The Hannover Messe is one of the world's largest trade shows for industrial growth.

The user's tweet describes how Kapasi discussed the connected supply chain at HMI 2022. The major aim of a connected supply chain, according to Husen, is transparency and sustainability. He also discussed how a manufacturer or retailer may incorporate end-to-end traceability from the supplier to the client.

"We integrated supply chain control tower with blockchain-based traceability applications gathering information across the value chain."

Husen also gave a live demonstration of an example. As the product flows from the supplier to the final client, he illustrated how the entire transparency process works. The demonstration also focuses on how the technology works on the VeChain blockchain and how it may help with transparency.

VeChain and Europe have a long history of working together. In terms of worldwide development, 2021 has emerged as one of the most fruitful years for VeChain.

On February 15, 2022, the foundation announced the inauguration of its European headquarters. VeChain hopes for widespread adoption in Europe and has tweeted about the continent's desire for more blockchain solutions.

Sunny Lu, the CEO of VeChain, was summoned to San Marino for a carbon-neutral initiative. VeChain began to spread its roots across Europe gradually. To meet the growing demand for technology-based solutions, VeChain established a tech team and a technology center in Europe.